Author Archives: Ed Bannias

A WORD ABOUT PRICING It is true that there are many agents in the market today and your priority is to find the one that suits your family’s needs. These needs should include an agent you can trust to advertise, market, and have a team of experienced professionals to handle any obstacle. They should be willing to communicate with you through the process from start to finish. First, it is important to me that we get “top dollar” for your home. Finding what “top dollar” is should be our goal!  The whole sub-division benefits by this happening! Price is an… Read More »

The 6 Factors That Control the Sale of a Home written by: Ed Bannias Although they can be stated in different ways there are only SIX factors that affect the sale of a home. It is important for you, as the seller, to understand who or what has control over them and how they impact on each other. You control 3 of the 6 The Market controls 2 of the 6 Your REALTOR® controls 1 of the 6 YOU Control 1. Price – You determine list price for your home. However, a list price above the market for homes similar… Read More »

PRICING IN TODAY’S MARKET No matter how enticing we make a property appear in an ad or the MLS, we are probably not going to sell it if that property is overpriced in relationship to what is available on the Marketplace during our listing period. No amount of cost-effective advertising will work on a noncompetitive listing. While a good marketing plan will assist a realtor in marketing the property, by itself it will fail to meet the needs of the client and the appraiser. Therefore creating a lingering dilemma for the agent. In the end overpricing (the biggest Realtor fear)… Read More »